Tax disc holders have commonly been purchased by vehicle insurance companies as part of their overall marketing strategy. This is an extremely competitive industry and as such advertising is very important. The insurance company will be looking for a product which will have maximum viewing potential by the general public. In this respect screen printed tax disc holders are the ideal solution as all vehicles represent an opportunity for advertising on the move. There is also the advantage of little geographic restriction as car owners are located across the length and breadth of the U.K.
The tax disc holders can be bulk purchased with the logo of insurance company screen printed onto them and in the case of the shield shape tax disc holder the logo will be able to be viewed from outside the car. Other than car window stickers there is no other product for in car marketing that offers this advantage. Another important factor is that because tax disc holders are light in weight and relatively small they can be mailed out to policy holders with minimal cost. Tax disc holders therefore form an integral part of any insurance company’s marketing policy and as long as it is a legal requirement to display a tax disc will continue to do so indefinitely.